After the long slumping period for the excavators market, it finally regains its robust momentum, thanks to the increasing urbanization, stabilization of crude oil prices and anticipated recovery of the infrastructure sector in both developing and developed countries, globally.
SANY seized this opportunity and its excavator’s sales volume this October has reached to 1,256 units, which is a sharp increase by 121.9% from the previous year, making the total sales volume from Jan to Oct amounting to 11,193 units, 30.7% growth from 2015.
The rising market demand is a dominant factor for the excavators’ revival. Back to May 2016, National Development & Reform Commission along with Ministry of Transport (MoT) of China, announced plans to invest US$ 723 billion into the country's infrastructure sector over the period of next three years. Globally, U.S. construction spending rose 0.5 percent during October due to gains in homebuilding and government projects. Spending rose to a seasonally adjusted annual rate of $1.172 trillion and is 3.4 percent above the October 2015 mark, according to preliminary data from the Commerce Department.
From Jan to Aug, 2016, SANY has totally exported 1,773 units of excavators, just following behind a US-based equipment manufacturer. The overseas valid market capacity during the next three years will enjoy a steady growth, reaching to nearly 211,000 units, which registers great potential for SANY.
SANY boast the most comprehensive product portfolio, ranging from 1.6 ton to 85 ton, and they are equipped with various configurations to meet different customers’ needs. Besides, aiming at different emission standard, SANY designs different types of excavators to meet European TierⅤ, TierⅣ and TierⅢ standards.
“The internationalization of construction machinery is a huge project which requires persistent effort to establish a full-scale marketing and service system and store sufficient parts.” Said Liang Linhe, board director of SANY Group. With these missions in mind, SANY gives priority to the brand image portraying. It jumps out of the competition on the price, and promises to provide thorough service to customers, which inevitably needs reasonable profit as support. “In Southeast Asia, even though our competitors’ market share gradually increases, SANY still remains at the top and we must stick to our principle.” Liang stressed.